【電商風(fēng)云】雙拳并出 阿里“新零售”向“快零售”嬗變
[electric business] double fist and Alibaba "new retail" to "Fast Retailing" evolution
據(jù)報(bào)道，餓了么已與國內(nèi)一家便利店數(shù)字化運(yùn)營商達(dá)成初步新零售合作協(xié)議，就繼續(xù)提高全國便利店網(wǎng)絡(luò)“1小時(shí)達(dá)”整體配送能力展開深度合作，雙方或?qū)⒃诮谛颊胶炇鸷献鲄f(xié)議。
According to reports, hungry have reached a preliminary new retail cooperation agreement with a domestic convenience store digital operators, to continue to improve the national network of convenience stores "one hour to reach" the overall distribution capacity of in-depth cooperation, the two sides may announce the formal signing of the cooperation agreement in the near future.
餓了么向便利店配送業(yè)務(wù)靠攏，事實(shí)上此前早有跡象。今年7月，在宣布“三大升級(jí)”后不久，餓了么就與零售通宣布戰(zhàn)略合作計(jì)劃，雙方將對(duì)遍布全國的天貓小店進(jìn)行聯(lián)合運(yùn)營，其中餓了么將為天貓小店提供線上銷售平臺(tái)，蜂鳥配送則提供24小時(shí)本地即時(shí)配送服務(wù)。
Hungry to close to the convenience store distribution business, in fact, there were early signs. In July this year, shortly after the announcement of the "three upgrades", Hungry or Hungry announced a strategic partnership with Retail Communications. The two sides will jointly operate Tiancat stores all over the country. Hungry or Hungry will provide online sales platform for Tiancat stores, and Hummingbird distribution will provide 24-hour local instant distribution services.
有分析稱，作為本地生活O2O服務(wù)平臺(tái)，餓了么本身便已自帶線上線下融合的新零售基因，而在被阿里以95億美元收購后，隨著其擁抱集團(tuán)整體的集團(tuán)新零售戰(zhàn)略布局的腳步不斷加快，餓了么在新零售賦能方面的施展空間也得到進(jìn)一步釋放。
Some analysts say that as a local living O2 O service platform, hungry people have their own online and offline fusion of new retail genes, and after being bought by Ali for $9.5 billion, with its embrace of the group's overall new retail strategic layout of the pace of accelerating, hungry people in the new retail empowerment of the space has also been improved. Release one step at a time.
除餓了么之外，作為阿里在物流領(lǐng)域的“扛把子”，憑借此前收購的點(diǎn)我達(dá)，菜鳥同樣為阿里的“新零售”向“快零售”轉(zhuǎn)變添助力。此前的8月17日，時(shí)值七夕，菜鳥宣布“網(wǎng)上下單樓下發(fā)貨”的新物流進(jìn)入鮮花和珠寶領(lǐng)域，全國100多家周大福珠寶門店和數(shù)十家“花加”鮮花門店加入菜鳥門店發(fā)貨配送模式的“全家桶”。
In addition to hungry, as Ali in the logistics sector, "carry the knife", with the previous acquisition of points, rookie also for Ali's "new retail" to "fast retail" change to help. Earlier on August 17, when the Qixi, the rookie announced that "online downstairs single-storey shipment" of new logistics into the field of flowers and jewelry, more than 100 Zhou Dafu jewelry stores and dozens of "Huajia" flower stores to join the rookie shop delivery mode of "whole family barrel".
從消息公布的時(shí)點(diǎn)來看，菜鳥此舉顯然不乏蹭熱點(diǎn)營銷的意味，但從門店發(fā)貨業(yè)務(wù)的推進(jìn)情況來看，依托門店發(fā)揮“前置倉”的功能，追求更快的配送體驗(yàn)，已然是菜鳥針對(duì)即時(shí)配送探索的方向。今年1月，天貓、菜鳥開始聯(lián)合屈臣氏，試水“門店發(fā)貨”服務(wù)。隨后3月，菜鳥便將該物流模式進(jìn)行升級(jí)，一口氣擴(kuò)展到全國30多個(gè)大小城市。
From the point of view of the announcement of the news, the newbie's action obviously has the meaning of hot spot marketing, but from the point of view of the promotion of the store delivery business, relying on the stores to play the "pre-warehouse" function, the pursuit of faster delivery experience, has been the direction of the newbie's exploration for instant delivery. In January of this year, Tmall and rookie began to unite Watsons to try out the "store delivery" service. Later in March, the rookie upgraded the logistics model to more than 30 cities in one breath.
不只是阿里，著眼于更為優(yōu)質(zhì)的購物及配送體驗(yàn)，電商系物流企業(yè)紛紛轉(zhuǎn)變思路，借助本地門店這一“近水樓臺(tái)”，將以往“跋山涉水”的快遞配送，轉(zhuǎn)變?yōu)槿缃耖T店直接發(fā)貨送達(dá)的同城配送，各方針對(duì)時(shí)效的競逐也愈演愈烈。今年1月，京東物流推出“閃電送”，將其本地生活即時(shí)配送時(shí)效縮至1小時(shí)內(nèi)；隨后6月，蘇寧物流則推出“冰淇淋指數(shù)”概念，將常態(tài)配送時(shí)效設(shè)定為30分鐘。
Not only Ali, but also with a view to better shopping and distribution experience, e-commerce logistics enterprises have changed their thinking. With the help of local stores, which are "near the water platform", they have turned the express delivery of the past "trudging mountains and wading rivers" into the city-to-city distribution of direct delivery of goods in stores, and the competition for time limitation has become increasingly fierce. . In January this year, Jingdong Logistics launched the "lightning delivery" to reduce the time limit of its local life instant distribution to 1 hour; then in June, Suning Logistics introduced the "ice cream index" concept, which set the normal delivery time limit to 30 minutes.
在同城即時(shí)配送的賽道上，阿里及其對(duì)手誰將搶先一個(gè)身位？且待各家巨頭亮出更多花招。
Who will take the first place on the track of the city's real-time distribution? And wait for the giants to show more tricks.
轉(zhuǎn)自現(xiàn)代物流報(bào)
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