現(xiàn)在的傳統(tǒng)行業(yè)，生意非常難做。有數(shù)據(jù)顯示：20%的專線在穩(wěn)步發(fā)展贏利，30%的專線在微贏利，20%的專線在持平運(yùn)營，20%的專線在賠本經(jīng)營。這種形勢(shì)下，專線如何自我變革？
Nowadays, traditional business is hard to do. Data show that 20% of the dedicated line in the steady development of profit, 30% of the dedicated line in the slight profit, 20% of the dedicated line in the flat operation, 20% of the dedicated line in the loss operation. How does the private sector change itself under such circumstances?
決定專線物流成敗的六個(gè)關(guān)鍵因素：外部的市場(chǎng)、客戶、對(duì)手;內(nèi)部的老板、企業(yè)、員工。
Six key factors determine the success or failure of dedicated line logistics: external market, customers, rivals; internal bosses, enterprises, employees.
1、垂直突圍：找到突圍方式，做出特色與版塊，比如專業(yè)細(xì)分領(lǐng)域，以汽配、家具、服裝做等。還有一些省內(nèi)線以醫(yī)藥、食品、瓷磚及末端配送，做出版塊的依舊還是有市場(chǎng)和優(yōu)勢(shì)可言。
1. Vertical Breakthrough: Find ways to break through, make features and sections, such as professional areas, auto parts, furniture, clothing, etc. There are also some provincial interior lines to medicine, food, ceramic tiles and terminal distribution, making the plate is still a market and advantage.
2、優(yōu)化服務(wù)：提升自身服務(wù)能力，以優(yōu)贏得市場(chǎng)。比如，貨物的到貨時(shí)效，貨款的發(fā)放時(shí)效，貨物的客服跟蹤及反饋時(shí)效，未端配送時(shí)效等都皆是重點(diǎn)之一。
2, optimize services: improve their own service capabilities, win market with excellence. For example, the limitation of arrival of goods, payment limitation, customer service tracking and feedback limitation of goods, the limitation of unfinished distribution are all important.
3、走品牌化之路：市場(chǎng)上有一句時(shí)髦的話，同樣的產(chǎn)品比質(zhì)量，同樣的質(zhì)量比價(jià)格，同樣的價(jià)格比服務(wù)，同樣的服務(wù)比品牌。
3. Take the road of branding: there is a fashionable saying in the market, the same product than quality, the same quality than price, the same price than service, the same service than brand.
①我們能不能打造一下自已的公司形象
Can we build our own company image?
現(xiàn)在走進(jìn)個(gè)別的運(yùn)營場(chǎng)地，可以說是亂糟糟一片。不管你是大專線還是小專線，我們能不能打造一下企業(yè)形象，提升客戶對(duì)公司的第一印象。比如良好的視覺效果，可以傳達(dá)給人積極的信息，諸如公司管理規(guī)范、員工素質(zhì)高、服務(wù)質(zhì)量好、品牌價(jià)值高等等。
Now it is a mess to go into individual operation sites. Whether you are a junior college line or a junior college line, can we create a corporate image and enhance the customer's first impression of the company? For example, good visual effects can convey positive information, such as company management standards, high quality employees, good service quality, high brand value, etc.
因此，有必要設(shè)計(jì)一個(gè)有內(nèi)涵的LOGO，統(tǒng)一所有門店的裝修風(fēng)格與招牌的設(shè)計(jì)，統(tǒng)一車身噴繪設(shè)計(jì)，統(tǒng)一員工服裝設(shè)計(jì)，統(tǒng)一單證表格設(shè)計(jì)等等。把自已的經(jīng)營場(chǎng)地，貨品排列有序，車輛停放整齊，做到規(guī)規(guī)正正，讓人看著舒服，客戶來發(fā)貨舒心。
Therefore, it is necessary to design a connotative LOGO, unify the decoration style and signboard design of all the stores, unify the spray-painting design of the car body, unify the clothing design of employees, unify the design of documents and forms, and so on. The operation of their own venues, goods orderly, vehicles parked neatly, to be regular, people look comfortable, customers to deliver comfortable.
②服務(wù)意識(shí)我們能不能再提升優(yōu)化
2. Can we improve our service consciousness again?
物流首先是服務(wù)業(yè)，服務(wù)業(yè)最核心的應(yīng)該是服務(wù)。有貨主評(píng)價(jià)個(gè)別的專線物流，一線的操作員工收個(gè)貨、提個(gè)貨還是愛搭不理，特別是出現(xiàn)了貨損貨丟貨差，那更是推諉扯皮，不去認(rèn)真的解決問題。這些細(xì)節(jié)性的，對(duì)客戶的殺傷力是巨大的。
Logistics is first of all service industry, and the core of service industry should be service. Some shippers evaluate individual special line logistics, front-line operators pick up goods, pick up goods or love to ignore, especially the loss of goods damage difference, that is to blame, not to seriously solve the problem. These details are very destructive to customers.
怎么才能做好服務(wù)?首先需要研究和滿足客戶需求，提供超預(yù)期的服務(wù)體驗(yàn)。客戶的需求是分層次的，我們提供的物流服務(wù)也要個(gè)性化。
How can we serve well? First of all, we need to study and meet customer needs and provide an ultra expected service experience. The needs of customers are hierarchical, and the logistics services we provide should also be personalized.
③我們能不能培訓(xùn)一下客服人員
Can we train customer service personnel?
與客戶打交道，客服溝通很重要。對(duì)公司客服進(jìn)行系統(tǒng)的培訓(xùn)，提升客服技巧和基本業(yè)務(wù)素質(zhì)和能力。演練突發(fā)事件，做到有效溝通，這代表的是公司形象。
Customer service communication is very important. Carry out systematic training for customer service, improve customer service skills and basic business quality and ability. Training for emergencies and effective communication is the company's image.
④我們能不能培訓(xùn)一下專線經(jīng)理
Can we train the dedicated line manager?
目前部分專線物流的經(jīng)理，基本上沒有經(jīng)過營銷培訓(xùn)。對(duì)自已所負(fù)責(zé)的專線，不知道怎樣去營銷管理、開發(fā)客戶資源。如果每一家物流專線，把經(jīng)理的業(yè)務(wù)能力提上去，相信專線的老板們會(huì)很輕松。
At present, some logistics managers are not trained in marketing. I don't know how to manage and develop customer resources for the private line I am responsible for. If each logistics line, the manager's business capabilities to be raised, I believe that the owners of the line will be very relaxed.
轉(zhuǎn)自物流掌聞
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